As India’s No. 1 youth brand and a domain leader for more than two decades, MTV is recognized for its thought-provoking narrative and command over youth through its unique style of storytelling, engagement, conversations and research. Showcasing its profound understanding of the youth, MTV Insights Studio now launches the 2021 edition of its MTV Youth Study titled Atmanirbhar by Circumstance, to steer marketing and communications for youth in the right direction. A one of its kind study, … [Read more...] about MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
Viacom18
LaLiga to be broadcast on MTV India and Voot Select
The new 2021/22 LaLiga Santander season is well underway. The most competitive of Europe’s top five leagues, featuring the clubs with the most European trophies in history, the most technical football in the world, and the game’s biggest stars are back for the 91st campaign in the competition’s history. This season sees the long-awaited return of fans to LaLiga stadiums across Spain, their passionate and emotional voices the perfect complement to the spectacular football being played out on the … [Read more...] about LaLiga to be broadcast on MTV India and Voot Select
Viacom18 Consumer Products collaborate with Pinkfong to launch exclusive Baby Shark merchandise
Baby Shark fans are in for a treat as the most loveable earworm along with family will soon be available in a new avatar for its young fans in India. In an endeavour to leverage the kids’ cluster beyond television, Viacom18 Consumer Products in an exclusive deal with Pinkfong have come together to introduce a magnificent range of Baby Shark merchandise in India, bringing its fans one step closer to the character. With 7+ licensees appointed across 10+ categories and 250+ leading retail partners, … [Read more...] about Viacom18 Consumer Products collaborate with Pinkfong to launch exclusive Baby Shark merchandise
‘Bigg Boss OTT’ opens its digital-first exclusive season on Voot with 8 sponsors
With screens turned from television to digital, India’s favourite and the most sensational reality show Bigg Boss, in its digital avatar, unleashed a superstorm of over-the-top celebration and entertainment with its opening episode. With a spectacular launch on Voot with 13 contestants, Bigg Boss OTT roped in eight leading brands as sponsors for the exclusive digital season. The season premiere episode witnessed viewers tuning in from across India registering the highest numbers of subscriber … [Read more...] about ‘Bigg Boss OTT’ opens its digital-first exclusive season on Voot with 8 sponsors
Unacademy and MTV launch youth-focused music show ‘Unacademy Unwind’
Unacademy, India’s largest learning platform, announced the launch of Unacademy Unwind with MTV, a first of its kind music show created in partnership with MTV. Starting August 13th, India’s most prolific musicians will come together every Friday at 7:00 PM to present soulful renditions on the show. Unacademy Unwind with MTV features legendary artists across 10 genres of music in a special program, spanning 10 episodes. The line-up comprises musicians like Lucky Ali, Sonu Nigam, Kailash Kher, … [Read more...] about Unacademy and MTV launch youth-focused music show ‘Unacademy Unwind’
Akamai Media Summit APAC 2021 highlights top video trends in the new normal
The Akamai Media Summit APAC Conference held virtually on 23 June highlighted the new trends that the video industry will see in the coming year in the Asia Pacific region and how media organizations can position themselves for greater success in the new normal. The welcome address was led by Parimal Pandya, Akamai Technologies’ Managing Director of Asia Pacific and Japan and Louis Boswell, CEO of the Asia Video Industry Association (AVIA). Parimal said, “There’s been a tremendous … [Read more...] about Akamai Media Summit APAC 2021 highlights top video trends in the new normal
