Viacom18 and India’s leading advertising-led video-on-demand platform, Voot announced a content partnership with on-demand streaming platform Ullu. As a part of the partnership, Voot will now be home to 100 action-packed shows from the Ullu library for the audiences to binge on. Voot’s content partnership with Ullu is in line with the platform’s efforts to strengthen its offering with universally appealing, fresh, entertaining, and engaging content. As a part of the three-year digital exclusive … [Read more...] about Voot partners with Ullu to bring 100 action-packed shows to audiences to binge for free
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Vuulr generated sales of over 9,000 hours of film and TV content in 2021, up 205% YOY
Vuulr, the leading, global online content marketplace for film and T.V. rights that connects buyers and distributors worldwide, announced it generated the sale of over 9,000 total hours of content in 2021 as the platform saw rapid adoption across the entertainment industry. Studios, Production Houses & Distributors have embraced Vuulr’s content marketplace, growing the total hours listed 150% to 181,760 hours. “Content creators and distributors now recognize that online content … [Read more...] about Vuulr generated sales of over 9,000 hours of film and TV content in 2021, up 205% YOY
Voot Select launches its first ever Kannada original web series ‘Humble Politiciann Nograj’
India’s fastest growing premium video-on-demand service, Voot Select continues to ride high by showcasing content across genres that are relevant, relatable and high on entertainment. With a focus to move beyond and reach out to newer audiences and markets across India, Voot Select is all set to make a grand entry in the Kannada market with its maiden Kannada language series Humble Politiciann Nograj as it welcomes 2022. Produced by Applause Entertainment in association with Firstaction … [Read more...] about Voot Select launches its first ever Kannada original web series ‘Humble Politiciann Nograj’
Content is king: What media executives have to say on what’s hot for 2022 (Part two)
Asia’s content space has proven to be resilient in the past year when productions have been halted due to the ongoing pandemic. This year, we’ve seen multiple co-production deals being inked and hot new Original productions being launched, which says a lot about Asia’s thriving content space. But just how well did 2021 look for content and what’s in store for 2022? We’ve interviewed 10 media companies across studios, OTT platforms, and broadcasters to get their take on what the past year has … [Read more...] about Content is king: What media executives have to say on what’s hot for 2022 (Part two)
Viacom18’s Sonic celebrates 10 years of entertaining kids
It was on December 19, 2011, that Sonic, part of India’s leading kids’ entertainment franchise Nickelodeon, went live. Entering an already cluttered and competitive market, Sonic since its inception has engaged and entertained kids with stories that bring happiness to their lives. Starting from the bottom of the charts during its initial years, the channel has grown to become an entertainment hub and continues to rule the hearts and minds of its young viewers, as it turns 10. Rising through the … [Read more...] about Viacom18’s Sonic celebrates 10 years of entertaining kids
Contemporary Hindi music channel MTV Beats celebrates its fifth anniversary
India’s No. 1 contemporary Hindi music channel, MTV Beats, ends 2021 on a high note, as it completes five years of entertaining its audience with engaging programming and exciting innovations. The ultimate destination for music aficionados, MTV Beats has been the perfect excuse to dance and party for half a decade now. To celebrate this loyalty and love of music lovers, close on the heels of celebrating its 5th anniversary this December, MTV Beats, under its month-long interactive campaign, MTV … [Read more...] about Contemporary Hindi music channel MTV Beats celebrates its fifth anniversary
