Paris – Fred Graver (@FredGraver), Creative Lead, Twitter TV, joined by Twitter’s global TV team, will discuss how Twitter is driving television audience engagement at a major MIPCOM presentation in Cannes, on Monday 13th October. The Twitter Global TV team will highlight how Twitter brings TV audiences to life, driving engagement, loyalty and intent to view. The public will be taken through the best practices for social TV live experiences, as well as the behind-the-scenes secrets … [Read more...] about First MIPCOM Presentation by Fred Graver
Twitter TV
Nielsen measures TV-specific activity on Twitter
New York – Nielsen has announced the commercial launch of Nielsen Twitter TV Ratings, which measures not only “authors”—the number of people tweeting about TV programmes—but also the much larger “audience” of people who actually view those Tweets. Initial analysis of Nielsen Twitter TV Ratings reveals that the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating Tweets. For example, if 2,000 people … [Read more...] about Nielsen measures TV-specific activity on Twitter
