Why has it been chosen as a case study? After more than a decade since it first premiered and instantly struck a chord with viewers, Who Wants to Be a Millionaire? has continued to grow around the world with new sales, anniversary specials and a successful spin-off show, Who Wants To Be A Millionaire? Hot Seat. In Asia Pacific, the Japanese and Vietnamese versions continue to be strong performers, while Who Wants To Be A Millionaire? Hot Seat is winning its timeslot in its daily airing on Nine … [Read more...] about Asia’s wannabe millionaires
TV5
2waytraffic announces new agreements for WWTBAM
2waytraffic announced new multiple agreements for the gameshow format, Who Wants To Be A Millionaire? (WWTBAM). In the Philippines, the show will be produced and broadcast by TV5, and will air later this year. At MIPTV, 2waytraffic will launch the latest spin off of the format, Who Wants To Be A Millionaire? Hot Seat, where Australia's Nine Network has recently signed a deal for a series. Who Wants To Be A Millionaire? Hot Seat sees six contestants fighting for the chance to stay in the show's … [Read more...] about 2waytraffic announces new agreements for WWTBAM
CIMG licenses over 700 hours in Asia Pacific
MIPCOM/Cannes - Comcast International Media Group (CIMG) announced a number of significant licensing deals for Q2/Q3 2008 in the Asia Pacific region, totaling over 700 hours of premiere entertainment and lifestyle-themed programming, it was announced by Christine Fellowes, managing director, Asia Pacific, CIMG. Highlights of recently signed deals include FOXTEL's Arena channel (in Australia) recently debuted a branded block of The Style Network's signature programming that includes Dress My … [Read more...] about CIMG licenses over 700 hours in Asia Pacific
