Treasure Box Japan was initiated at MIPCOM 2012 when seven Japanese broadcasters, namely Japan Broadcasting Corporation (NHK), Nippon Television Network Corporation (NTV), TV Asahi Corporation (TV Asahi), Tokyo Broadcasting System Television, Inc (TBS), TV Tokyo Corporation (TV Tokyo), Fuji Television Network Inc. (Fuji TV) and Asahi Broadcasting Corporation (ABC), joined forces to promote Japanese content collectively, notably formats. AT MIPTV 2013, the second installment of “Treasure … [Read more...] about Treasure Box Japan at MIPFormats
Treasure Box Japan
MIPTV: “Made-in-Japan” TV formats to be jointly promoted by major Japanese networks
At the upcoming MIPTV, eight major Japanese broadcasters will collectively promote their leading formats under the joint promotional project titled TREASURE BOX JAPAN, with support from the Japanese government. A session devoted to TREASURE BOX JAPAN is scheduled at MIPFormats, to be held prior to the opening of MIPTV. While Japanese broadcasters have been individually active in the international markets for over thirty years, there has never been an all-Japan union until TREASURE BOX … [Read more...] about MIPTV: “Made-in-Japan” TV formats to be jointly promoted by major Japanese networks
TREASURE BOX JAPAN
Q: Which genres of formats do you feel will still be popular/ less popular this year? A: Game shows, including physical game show formats still seem popular. From what we had heard, even old traditional game shows from back in 70’s and 80’s might be back, as a trend toward looking back into the past is prevalent. We hear less about dating, cooking, and reality shows overall. Q: Which genre of formats do you see increased interest? A: In addition to game shows mentioned above, formats … [Read more...] about TREASURE BOX JAPAN
Japanese Government and broadcasters to promote formats at MIPCOM
Seven Japanese broadcasters and the Japanese Government (Ministry of Internal Affairs and Communications / Ministry of Economy, Trade and Industry), are making a joint effort to promote Japanese TV formats in overseas markets by holding an All-Japan event, “Treasure Box Japan ~ New Formats Dinner” on October 7 at MIPCOM. The seven broadcasters are Japan Broadcasting Corporation (NHK), Nippon Television Network Corporation (NTV), TV Asahi Corporation (TV Asahi), Tokyo Broadcasting … [Read more...] about Japanese Government and broadcasters to promote formats at MIPCOM
