Seven Japanese broadcasters and the Japanese Government (Ministry of Internal Affairs and Communications / Ministry of Economy, Trade and Industry), are making a joint effort to promote Japanese TV formats in overseas markets by holding an All-Japan event, “Treasure Box Japan ~ New Formats Dinner” on October 7 at MIPCOM.
The seven broadcasters are Japan Broadcasting Corporation (NHK), Nippon Television Network Corporation (NTV), TV Asahi Corporation (TV Asahi), Tokyo Broadcasting System Television, Inc (TBS), TV Tokyo Corporation (TV Tokyo), Fuji Television Network Inc. (Fuji TV) and Asahi Broadcasting Corporation (ABC).
This year on the eve of MIPCOM’s opening day, a VIP Gala Dinner will introduce the newest Japanese formats. The dinner, co-hosted by the Japanese government and TV broadcasters, will include 120 top personnels representing major TV stations and production companies from around the world. During the event, all seven Japanese broadcasters will present their best programme concepts, including those from their variety/entertainment shows, in an exciting video presentation.
The Japanese broadcasters plan to continue their cooperative efforts in the future. In the past, the location of their booths at the market were scattered throughout the venue, but they plan to move their booths closer together at upcoming markets, creating a “Japan Village,” in the hope of making a stronger presence for content and formats produced in Japan.
