The second series of The Voice Senior kicked off on RTL4 in the Netherlands last Friday evening and scored fantastic ratings. With almost 1.5 million viewers, the first episode was number 1 in key demo (bds 20-49) with a 26.8% market share. Alongside the success in the Western World, the heartwarming format continues its span internationally, with the most recent new commission in Cambodia for the format, with broadcaster Hang Meas. This brings the total number of territories that … [Read more...] about The Voice Senior premieres in Netherlands
The Voice Senior
The Voice Senior expands to the Middle East
MBC Group in the Middle East is expanding its current slate of Voice programming with The Voice Senior. This brings the total number of countries that have licensed the format to an impressive 10, ranging from Germany to Mexico to Thailand. The high commission rate proves once again the strength of the format. The show portrays fascinating candidates with interesting life stories, who have so much to share besides their great talent. The Voice Senior is slated to air next year on MBC, after the … [Read more...] about The Voice Senior expands to the Middle East
The Voice Senior premiere reached 2.4 million viewer in Spain
Talpa’s The Voice Senior premiered well on Antena 3 in Spain, reaching a solid 2.4 million viewers and scoring a 16.5% average market share. The first episode got raving reviews in the Spanish press. Fórmula TV wrote “Viewers fall head over heels for The Voice Senior” and according to El Confidencial “Antena 3 nails it with The Voice Senior”. The show, produced by Boomerang, portrays fascinating candidates with interesting life stories, who have so much to share besides their great … [Read more...] about The Voice Senior premiere reached 2.4 million viewer in Spain
Multi-season deal for The Voice in Mexico
Talpa and Acun Medya signed a multi-season deal to produce The Voice and The Voice Senior for TV Azteca in Mexico. With this deal, Mexico will be the first Latin American country to acquire the successful spin-off format The Voice Senior. The heartwarming show, featuring fascinating elderly with amazing voices, is bringing in fantastic ratings in Europe. With Mexico, The Voice Senior is now licensed to seven countries since its launch last August. The 8th season of The Voice of Mexico is slated … [Read more...] about Multi-season deal for The Voice in Mexico
“The Voice Senior” scores stellar ratings in the Netherlands
HILVERSUM – The premiere of The Voice Senior on RTL4 in the Netherlands on Friday evening, 24 August, scored fantastic ratings and has proved again the strength of the format. With almost 1.6 million viewers, the first episode was number 1 in its time slot, scoring 32.1% market share (20-49) and +81.4 % compared to slot average. The Voice format aims to caters to all ages, whether giving the stage to kids, adults or now senior singing talent – the season premiere has even shown that … [Read more...] about “The Voice Senior” scores stellar ratings in the Netherlands
