The second series of The Voice Senior kicked off on RTL4 in the Netherlands last Friday evening and scored fantastic ratings. With almost 1.5 million viewers, the first episode was number 1 in key demo (bds 20-49) with a 26.8% market share.
Alongside the success in the Western World, the heartwarming format continues its span internationally, with the most recent new commission in Cambodia for the format, with broadcaster Hang Meas. This brings the total number of territories that have licensed the show to 11, ranging from the Middle East to Germany to Mexico. In Spain, Germany, Thailand, Belgium and Russia second seasons have been confirmed.