India’s animation space has been one of the driving forces in Indian content as animation is well-loved by kids and kids at heart as it allows viewers to go places where live-action content can’t reach. Murtuza Kutianawalla, Country Head of Distribution and Syndication at Toonz Media Group, talked about India’s animation space in the Television Asia Plus webinar “South Asia: A Look at India’s Content Space” held on 20 January. India’s introduction to animation started 30 years ago, beginning … [Read more...] about ‘South Asia: A Look at India’s Content Space’ webinar recap: Toonz Media Group’s Murtuza Kutianawalla talks about India’s animation space
The Q
‘South Asia: A Look at India’s Content Space’ webinar recap: Dhruv Sinha of Reliance Entertainment on opportunities for co-productions
What are some of the considerations one must take when thinking about co-production? Dhruv Sinha, the Senior Vice President for International Business, Marketing and Syndication at Reliance Entertainment talked about the various opportunities international players should take into consideration when it comes to co-productions at Television Asia Plus’ webinar “South Asia: A Look at India’s Content Space” held on January 20. Dhruv discussed the various types of co-productions namely domestic or … [Read more...] about ‘South Asia: A Look at India’s Content Space’ webinar recap: Dhruv Sinha of Reliance Entertainment on opportunities for co-productions
‘South Asia: A Look at India’s Content Space’ webinar recap: Simran Hoon of The Q identifies gaps in the free-to-air market
There are plenty of opportunities in India’s free-to-air market but how can new players tap into this huge market? Simran Hoon, Chief Executive Officer of youth-focused general entertainment channel, The Q, delivered a presentation on January 20 at Television Asia Plus’ recent webinar, “South Asia: A look at India’s Content Space,” where she talked about India’s free-to-air (FTA) space and identified the gaps and opportunities in the market. According to Simran, the Indian FTA market is … [Read more...] about ‘South Asia: A Look at India’s Content Space’ webinar recap: Simran Hoon of The Q identifies gaps in the free-to-air market
The Q strengthens its comedy lineup with its first original for 2022, ‘Hasi Ka HAHAkaar’
India’s youngest and fastest-growing Hindi general entertainment channel with multi-platform presence, The Q kickstarts 2022 on a high note with the launch of its new and first original for the year, Hasi Ka HAHAkaar. With Gaurav Gera as host, Hasi Ka HAHAkaar is a scripted reality comedy series that will also witness popular comedy influencers and artists as guests. Promising to take its viewers on a laughter-fuelled rollercoaster ride, Hasi Ka HAHAkaar is a continuation of The Q's attempt to … [Read more...] about The Q strengthens its comedy lineup with its first original for 2022, ‘Hasi Ka HAHAkaar’
The Q’s maiden brand campaign reinforces its ‘Zara Hatke’ proposition
Launched with a promise of offering its viewers content that is differentiated, distinct and yet relatable, The Q’s style and offering have successfully positioned it as one of India’s youngest and fastest-growing Hindi General Entertainment channels. Continuing to place its bets on its omnipresent strategy, The Q now launches its maiden brand campaign titled ‘Sabse Alag, Sabke Liye’, an integrated marketing campaign that will deepen awareness, increase reach, drive inclusivity while … [Read more...] about The Q’s maiden brand campaign reinforces its ‘Zara Hatke’ proposition
The Q partners with Mzaalo to offer innovative viewer experience
QYOU Media Inc. has announced that The Q, the company’s Hindi language youth-oriented channel, now available in over 122 million TV households and to over 676 million users via OTT, mobile and app-based platforms in India, will become available on Mzaalo, a blockchain-based online video streaming app in the gamified and entertainment ecosystem. The Q will offer Mzaalo users an array of content targeting young Indian audiences who can earn rewards based upon viewership that can be spent on … [Read more...] about The Q partners with Mzaalo to offer innovative viewer experience
