Singapore - BroadcastAsia, the regional broadcast trade exhibition and conference event is set to return June 17-20, 2008 at the Singapore Expo. Organized by Singapore Exhibition Services (SES), the event attracted more than 12,750 visitors in 2007, with over 47% from overseas. A highlight of BroadcastAsia 2008 will be NHK Science & Technical Research Laboratories’ Super Hi-Vision (SHV) technology, which will feature for the first time in Asia outside of Japan. SHV is an 8k system which … [Read more...] about BroadcastAsia to return from June 17-20, 2008 at the Singapore Expo
Technology
Indonesia’s XL to expand 3G mobile subscriber services
Singapore – PT Excelcomindo Pratama (XL), the third largest mobile telco in Indonesia with more than 14 million users, has added a new data centre and an intelligent network built by Datacraft. Worth US$2.2million, the new infrastructure will enable XL to expand subscriber services to include 3G-based video calls, music and movie downloads, games, news-on-demand and location-based services. A key component of the restructured network is the IP Transfer Point (ITP) that serves as a … [Read more...] about Indonesia’s XL to expand 3G mobile subscriber services
MediaCorp to acquire stake in Chinese outdoor advertising firm Dahe Media
Singapore – MediaCorp, Singapore’s integrated media company, is acquiring a 22.66% stake in Chinese outdoor advertising firm Dahe Media Co Ltd. The proposed deal comprises vendor shares and new shares with the latter priced at HK$89million (US$11.4million), and is subjected to regulatory and shareholder approval in the following months. The investment is expected to make MediaCorp the largest single shareholder of Dahe Media after Jiangsu Dahe International Advertising Group Co Ltd, … [Read more...] about MediaCorp to acquire stake in Chinese outdoor advertising firm Dahe Media
Integrated expectations
Billed as the most strongly contested, and newest, category in the CASBAA TV Advertising Awards 2007, the Best Integrated Campaign award went to Samsung HD’s ‘Redefining the Beauty of the World’ Campaign on National Geographic Channel (NGC HD). Aimed at introducing the advantages of High Definition, the regional campaign leveraged on the launch of NGC HD. A series of on-air vignettes and Samsung HD television spots allowed audiences to enjoy the Beauty of the World in HD and … [Read more...] about Integrated expectations
Crowning glory
“Asia is a big continent. In reality, Asia is comprised of non-homogeneous markets with unique and distinctively different cultures and languages. A case in point on the complexity of marketing in Asia is simply to consider the different spoken languages of China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines, Korea and Japan.” One of the biggest challenges in branding, says Gunson, is being able to consistently deliver a coherent message across the … [Read more...] about Crowning glory
Global Mediacom and Nokia Siemens Network partner for DVB-H mobile TV service in Indonesia
Nokia Siemens Networks, provider of business solutions including professional services, mobile technology and innovations; and Global Mediacom, an integrated media, broadcast, entertainment, and telecommunications group in Indonesia, are partnering to launch a commercial broadcast Digital Video Broadcast-Handheld (DVB-H) mobile TV service in Indonesia in the first half of 2008. Scheduled to debut in Jabodetabek region in the first half of 2008, the service sees Nokia Siemens Networks Indonesia … [Read more...] about Global Mediacom and Nokia Siemens Network partner for DVB-H mobile TV service in Indonesia
