Advertising spending in the U.S. is expected to tick up by just 1.7% to US$152.3 billion in 2007, according to a new forecast by TNS Media Intelligence. That’s lower than the 2.6% growth forecast TNS issued in January. TNS now expects traditional media to post their smallest increases since 2001 as marketers spend more on online media, with broadcast network TV spending rising by just 1.3% and syndication by 1.2%. Cable networks are expected see a gain of 5.9%, while spending on the … [Read more...] about Small increase predicted for U.S. ad spending

Quantifying responses to watching online video ads in the U.S. a study by the Online Publishers Association (OPA) showed that of 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a website while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase. Pam Horan of the OPA said, "With online video firmly entrenched in the mainstream, marketers need to understand what works … [Read more...] about Online ads trigger healthy response rates in the U.S.

Some 70% of U.S. homes will have broadband Internet access by 2012 as broadband services become faster, cheaper and more widely available, according to Jupiter Research. That would mean 36 million new broadband subscriptions in the next five years, resulting in 86 million households with high-speed Internet connections. Jupiter Research’s Doug Williams said, "As broadband becomes more attractive to consumers from an economic perspective, current dial-up users will be more likely to migrate … [Read more...] about Broadband fires up in the U.S.