In the first quarter of 2007, more than 33 million people aged 12 and older in the U.S used mobile web in the past 30 days, and more than 8 million viewed video on their mobile phones, excluding videos created with a phone’s camcorder function. That’s according to Nielsen Wireless, which found the mobile video audience skews somewhat older and male: 46% is 35 years-plus and 54% is male. Nielsen also said that 55% of primary users of video-enabled mobile phones lived in households with total incomes of US$75,000 and above.
Ad – Before Content
Related Articles
- Nippon TV’s ClaN Entertainment announces VTuber business and capital alliance with Sanrio
- From Real to Reel: ZEE5 Global’s Top Titles Show How Real-Life Stories Are Fuelling Viewer Engagement
- Fred Media creates new senior roles to spearhead evolving business
- CBC renews unscripted paranormal comedy Ghosting with Luke Hutchie and Matthew Finlan for a second season
- Karan Johar and Guneet Monga Kapoor’s ‘Gyaarah Gyaarah’ trailer breaks time barriers on ZEE5 Global
- LiveU Delivers the Majority for UK Election Coverage with 900 Field Units Feeding 18,000 Sessions for More Than 180 Broadcasters