Some 70% of U.S. homes will have broadband Internet access by 2012 as broadband services become faster, cheaper and more widely available, according to Jupiter Research. That would mean 36 million new broadband subscriptions in the next five years, resulting in 86 million households with high-speed Internet connections. Jupiter Research’s Doug Williams said, “As broadband becomes more attractive to consumers from an economic perspective, current dial-up users will be more likely to migrate to broadband service, and consumers who are new to the online population will never take dial-up service in the first place.” The firm’s 2006 projection was for 65% U.S. household broadband penetration by 2011. Leichtman Research Group estimates current broadband penetration at 53% of U.S. households. Its projections are even more optimistic than Jupiter’s, with an estimated 40 million new broadband subscribers signing up by 2012. Meanwhile, eMarketer predicts nearly three-quarters of U.S. households will be connected to the internet by 2011 and 94.1% will be using a broadband connection by then.