Sydney- Mobile consumers’ needs and wants are not being met by current mobile search products, according to Yahoo!7 executives Tommaso del Re and Craig Wax. In a joint presentation at the Mobile Content World conference in Sydney, they said consumers want location-relevant results and local information, primarily maps, driving directions and local content such as weather, news, entertainment and sport. Consumers also crave a mobile search process that is different to that via the PC, they added. They identified consumer ‘pain points’ as results often not being relevant, inability to access web sites, and preferring an easier navigation experience. The executives unveiled Yahoo! oneSearch, whereby the user enters a search item, Yahoo! interprets and identifies the context (who, what, when, where), and the user finds what he/she is looking for.
Ad – Before Content
Related Articles
- Planet Fungi and Escapade Media join forces to unleash new docu Follow The Rain
- CBC/Radio-Canada announces preliminary coverage plans of host lineup for the Olympic Games Paris 2024
- Comcast takes a big, timely swing at holistic prepaid connectivity with NOW brand launch, says GlobalData
- Keshet International boards ITN Productions’ 2024: 100 Days that Rocked the Royals
- Hitomi partners with ES Broadcast Hire for US rentals
- Anastasia Nyrkovskaya Named Chief Executive Officer of Fortune Media