Los Angeles- In what is claimed to be the first global marketing initiative of its kind, 12 members of the cast of drama series Heroes will travel to eight countries around the world in eight days, beginning August 26 2007. The tour, sponsored by Nissan, ties in with the launch of Heroes season one DVD and HD DVD on August 28, the second season premiere on NBC on September 24, and the debut of the show in multiple international territories. NBC.com will cover the Heroes' global adventures … [Read more...] about Heroes world tour kicks off on August 26
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Disney’s High School Musical 2 debuts with top ratings
Ratings highlights for August 17 2007 according to Preliminary Fast National Ratings, placed Disney’s High School Musical 2 as the “Most-Watched Basic Cable Telecast Ever”, having drawn 17.2 million viewers to top the previous record of 16 million held by ESPN’s Monday Night Football game on September 23 2006 by 8%. It also ranked as the top “Basic Cable Movie of All Time in Total Viewers”, surpassing the 15.5 million viewers drawn by previous record holder, … [Read more...] about Disney’s High School Musical 2 debuts with top ratings
Sanjay Nazareli joins BBC’s Global News as Controller of Marketing, Communications & Audiences
London- Sanjay Nazerali joins BBC’s Global News Division in the newly created post of Controller of Marketing, Communications & Audiences in September. Nazerali will report to Richard Sambrook, Director of BBC Global News. Nazerali will lead the MC&A teams at BBC World Service, BBC World television, BBC Monitoring and the BBC's international-facing online news services. He will also oversee the building of a single brand platform across the Global News Division and the development of a … [Read more...] about Sanjay Nazareli joins BBC’s Global News as Controller of Marketing, Communications & Audiences
Zonemedia taps Monica Chard as Global Advertising Sales Director
London– Monica Chard has joined Chellomedia’s global thematic channel operator Zonemedia as Global Advertising Sales Director. She is responsible for identifying and developing new advertising opportunities for the Zonemedia portfolio of channels. Chard will work with Zonemedia programmers and overseas representatives to formulate packages for international advertisers and fit with the brand strategy of channels including Zone Reality, Zone Club, Zone Horror, Zone Romantica and … [Read more...] about Zonemedia taps Monica Chard as Global Advertising Sales Director
Toby Hayward appointed SVP, Advertising Sales, CNBC Asia Pacific
Singapore- CNBC Asia Pacific has appointed Toby Hayward as Senior Vice President, Advertising Sales, responsible for all advertising sales for CNBC-owned networks in Asia Pacific, as well as meeting revenue goals of CNBC (US) and CNBC Europe from regional advertisers. Based in Singapore from August 27, Hayward will report to Jeremy Pink, President and Managing Director of CNBC Asia Pacific. In his new role, Hayward will oversee CNBC’s regional advertising sales and sales support teams, … [Read more...] about Toby Hayward appointed SVP, Advertising Sales, CNBC Asia Pacific
Liza Newnham promoted to SVP / GM of English Language Channels
Hong Kong- Star has promoted Liza Newnham to Senior Vice President / General Manager of English Language Channels. In this newly created position, Newnham will manage the business operations of Star Movies and Star World and will work to strengthen the channel brands. Based in Hong Kong, Newnham reports to Chief Operating Officer Laureen Ong, who said the company is working “aggressively” to bolster the channels’ foothold in the English language entertainment landscape. Newnham … [Read more...] about Liza Newnham promoted to SVP / GM of English Language Channels