Bundesliga International has confirmed deals with multiple broadcasters throughout Brazil to ensure fans across the nation can watch their favourite players and clubs every matchday. In total, seven broadcasters will show Bundesliga matches for the 2023-24 season on a non-exclusive basis, providing a multi-faceted approach that includes subscription, Free-To-Air (FTA) and digital streaming services. Globo’s SporTV, Brazil’s premiere subscription platform, will show two Bundesliga matches each … [Read more...] about Bundesliga International unveils multi-faceted broadcast strategy in Brazil
SporTV
Globo accumulates reach of over 181 million with World Cup coverage
SÃO PAULO – While a six-time championship did not materialise for Brazil, the country’s passion for football resulted in excellent ratings for Globo during the recently concluded 2018 FIFA World Cup in Russia. The accumulative reach with 56 games, which were broadcasted live by the network on open TV in Brazil, exceeded 181 million people. During the Cup, the average daily reach during the games was about 103 million people. In all of the games the Brazilian team … [Read more...] about Globo accumulates reach of over 181 million with World Cup coverage
