Sony has announced that Reuters, one of the largest news agencies in the world, has selected Alpha and XDCAM cameras, G Master lenses and audio equipment to equip its video journalists across the world. The fleet will be using Alpha 7S III, and PXW-Z280 as their main shooting kit, paired with UWP-D wireless audio. Sony Australia CCS Group Manager Anthony Kable said, “Sony has designed its cameras to operate to the best of their abilities in high pressure environments such as news gathering. … [Read more...] about Reuters selects Sony cameras for its worldwide video group
Sony
Sony announces new firmware roadmap for the BURANO Digital Cinema Camera
Sony Electronics has announced the next two firmware updates for the BURANO, the newest addition to the CineAlta family of digital cinema cameras. The firmware updates, BURANO Version 1.1 and Version 2.0, are planned to be released over the next year and will include additional recording formats, new de-squeeze options and monitoring updates as well as other features and requests from the cinematic community. BURANO Version 1.1 Planned for release in late June 2024, BURANO Version 1.1 includes … [Read more...] about Sony announces new firmware roadmap for the BURANO Digital Cinema Camera
Accedo Supports ITV to Extend ITVX to Sony PlayStation 4 and 5
Global video solutions provider, Accedo, has worked with ITV, the UK’s largest commercial broadcaster, to bring its streaming service, ITVX to PlayStation 4 and 5 consoles in the UK, broadening its reach and making its content available to more viewers. Launched in December 2022, ITVX delivers a mix of live linear content, curated FAST channels, and an extensive VOD library ranging from new programme exclusives, premium dramas, documentaries, US series, comedy and reality shows to blockbuster … [Read more...] about Accedo Supports ITV to Extend ITVX to Sony PlayStation 4 and 5
Electric Sheep secures pre-seed funding to replace green screens with AI
Electric Sheep, an AI tech startup in visual effects (VFX), is thrilled to announce the close of an oversubscribed pre-seed funding round of half a million dollars. The round was filled by AI focused VCs, led by Dasein Capital (US), and backed by Spatial Capital (US) and Look AI Ventures (Czech Republic). Electric Sheep is pioneering a solution to automate flawless background removal for TV and film. This process, known as rotoscoping, is essential before adding special effects. Currently, the … [Read more...] about Electric Sheep secures pre-seed funding to replace green screens with AI
Bundesliga International and Sony Pictures Networks India extend partnership
Bundesliga International has agreed to a three-year deal with Sony Pictures Networks India (SPN) for the exclusive media rights to broadcast Bundesliga matches in India and the subcontinent, which includes Bangladesh, Bhutan, Nepal, Pakistan, Sri Lanka, Afghanistan, and the Maldives. Indian football fans can continue to catch live action from the Bundesliga on Sony Sports Network and their on-demand OTT platform, SonyLIV. The deal, which runs until the end of the 2025-26 season, ensures that SPN … [Read more...] about Bundesliga International and Sony Pictures Networks India extend partnership
Astus Group enters India and announces Sparsh Ganguli as India Head
Astus Group, a global media trading company, is delighted to announce the official launch of its independent office in India. It will be spearheaded by Sparsh Ganguli, who joins as India Head. Sparsh has over 25 years’ experience working for agencies and media houses including Star, Sony, BAG Films, and has been instrumental in creating the partnerships required for launch. His expertise in the Indian advertising ecosystem and launching media trading companies in India will help Astus … [Read more...] about Astus Group enters India and announces Sparsh Ganguli as India Head
