BEIJING – Chinese pay TV operator StarTimes has expanded its presence in Africa with the launch of a Ghanaian-focused network. Adepa TV offers drama series, films and musical shows from Ghanaian producers as well as sports content. The country-specific channel, which launched on September 1, is looking to acquire further local content for the network and is considering commissioning shows, according to local reports. StarTimes, which operates pay services across Africa, … [Read more...] about StarTimes launches Adepa TV in Ghana
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Former IOC Director Michael Payne joins SportsFix advisory board
KUALA LUMPUR – Preparing the launch of their sponsorship model, SportsFix has announced that the architect behind The Olympic Partner (TOP) sponsor program for the International Olympic Committee (IOC), Michael Payne has joined the SportsFix ICO Advisory Board. Michael Payne, the former IOC marketing and broadcast rights director, is a top influencer in sports marketing industry. He pioneered TOP, an exclusive partnership initiative that helped propel sports marketing into … [Read more...] about Former IOC Director Michael Payne joins SportsFix advisory board
GRB Entertainment appoints Patrice Choghi to SVP International
LOS ANGELES – GRB Entertainment has appointed Patrice Choghi to the role of Senior Vice President, International as the company continues to expand their international reach. Choghi was previously a Mark Burnett Productions and Televisa USA executive. President of International C. Scot Cru commented: “I am thrilled that Patrice and I will be working side by side again. He is a well-regarded international distribution and production executive with whom I share great shorthand. … [Read more...] about GRB Entertainment appoints Patrice Choghi to SVP International
Endemol Shine Brazil launches new scripted and documentary department
LONDON – Endemol Shine Brazil has launched a new specialised department for scripted and documentary projects. The new unit will invest in local talent and ideas by developing new scripted projects for the Brazilian market. The first scripted development project is based on the life of Antônio Francisco Bonfim Lopes, aka Nem da Rocinha – the most famous drug dealer in Brazil. Nem da Rocinha dominated Rio de Janeiro and was the leader of the biggest favela in Latin America. The … [Read more...] about Endemol Shine Brazil launches new scripted and documentary department
PwC study: majority of executives report blockchain initiatives underway
SINGAPORE – PwC’s latest survey had 82% of executives surveyed in Singapore (versus 84% globally) report that blockchain initiatives are underway in their organisations; with 13% fully live (versus 15% globally). The new research study “Blockchain is here. What’s your next move?” surveyed 600 executives in 15 countries and territories, on their development of blockchain and views on its potential. As blockchain rewires business and commerce, the research provides a clear signal of … [Read more...] about PwC study: majority of executives report blockchain initiatives underway
TVSquared opens Japan offices to support fast-growing customer region
EDINBURGH – TVSquared, industry professional for TV performance analytics and optimisation, has announced the opening of TVSquared Japan. The Tokyo-based offices will provide on-the-ground support for the world’s third-largest advertising market. TV ad spend is expected to reach more than $15 billion this year in Japan, and continue to increase through the 2020 Summer Olympics in Tokyo. Localised for the Japanese market, TVSquared’s ADvantage platform measures the impact of TV spots … [Read more...] about TVSquared opens Japan offices to support fast-growing customer region