BEIJING – Chinese pay TV operator StarTimes has expanded its presence in Africa with the launch of a Ghanaian-focused network. Adepa TV offers drama series, films and musical shows from Ghanaian producers as well as sports content.
The country-specific channel, which launched on September 1, is looking to acquire further local content for the network and is considering commissioning shows, according to local reports.
StarTimes, which operates pay services across Africa, entered Ghana in 2016 and is looking to make Adepa TV available via its pay TV services and app across the continent.
StarTimes offers digital terrestrial television and satellite television services to consumers. The multinational media company also provides digital television technologies to countries and television broadcasting industries which are switching from analog to digital television.
A leading digital TV-operator across Sub-Saharan Africa, StarTimes’ arrival on African market disrupted traditional model of TV industry by making pay TV affordable to every family and not only to the upper class. As of May 2017, StarTimes operates in 30 countries and serves 10 million subscribers.