Broadcasters in China are yet to make significant inroads in the fields of IPTV and mobile TV as these new platforms struggle with regulatory and technology issues, plus doubts about their commercial viability. Moreover, these fledgling services face fierce competition from the internet in delivering information and entertainment. One formidable rival is News Corporation’s MySpace China (Myspace.cn) social networking site, which had nearly 32,000 registered users just 12 days after … [Read more...] about China drags heels on IPTV and mobile
Platforms
Virtual world offers revenue reality
Imitation may be the sincerest form of flattery, but not when it involves copyright infringement and intellectual property piracy. Seeing one’s cheaply copied content, or consumer products, for sale on a market stall in Southeast Asia or Greater China may be encouraging evidence of brand popularity – but it more often indicates an ongoing erosion of licensing revenues. Which is one reason why TV brand-holders are increasingly exploiting ancillary rights in the digital marketplace. … [Read more...] about Virtual world offers revenue reality
Swati Shetty named Director, India, for Disney-ABC International Television (Asia Pacific)M
Mumbai- Disney-ABC International Television (Asia Pacific) has bolstered its executive team in India by hiring Swati Shetty as Director, India, responsible for the firm's TV distribution business across all platforms in the market. Shetty replaces Amit Malhotra, who was promoted in June 2007 to Regional Sales Director, Pan-Asia, India and Singapore. Shetty will be based in Mumbai and report directly to Malhotra in Hong Kong as well as the Managing Director for Walt Disney Company (India) Pte Ltd … [Read more...] about Swati Shetty named Director, India, for Disney-ABC International Television (Asia Pacific)M
MTV India re-brands as ‘It’s My MTV’
Mumbai– MTV India has been re-branded with the new tagline ‘It’s My MTV,’ replacing MTV Enjoy, to highlight interactivity and personalization as drivers for the brand. The re-branding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. As part of the make-over, MTV is introducing five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes and reality show MTV iSuperstar as well as … [Read more...] about MTV India re-brands as ‘It’s My MTV’
MTV India rebrands and launches new shows
Mumbai– MTV India has rebranded for ‘My Generation’ with the new tagline ‘It’s My MTV’ to highlight interactivity and personalization as drivers for the brand. The rebranding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. For television, MTV will feature five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes, new reality show MTV iSuperstar as well as new … [Read more...] about MTV India rebrands and launches new shows
Swati Shetty named Director, India, for Disney-ABC International Television (Asia Pacific)
Mumbai- Disney-ABC International Television (Asia Pacific) has bolstered its executive team in India by hiring Swati Shetty as Director, India, responsible for the firm's TV distribution business across all platforms in the market. Shetty replaces Amit Malhotra, who was promoted in June 2007 to Regional Sales Director, Pan-Asia, India and Singapore. Shetty will be based in Mumbai and report directly to Malhotra in Hong Kong as well as the Managing Director for Walt Disney Company (India) Pte Ltd … [Read more...] about Swati Shetty named Director, India, for Disney-ABC International Television (Asia Pacific)