Singapore – Lim Yew Nee has joined CNBC Asia Pacific as director advertising sales and operations, South East Asia. Reporting to Toby Hayward, senior vice president, advertising sales, CNBC Asia Pacific, Lim is based in Singapore to oversee CNBC’s advertising sales in South East Asia and sales solutions and operations for Asia Pacific. He is also developing strategies to provide customized integrated solution for different marketing requirements including programme sponsorships, on … [Read more...] about Lim Yew Nee joins CNBC Asia Pacific as director ad sales & operations, SEA
Platforms
McGregor assumes marketing director role at Australia Network
Sydney – Amanda McGregor has been appointed as director of marketing for Australia Network, Australian Broadcasting Corporation’s international TV service for Asia, the Pacific and the Indian sub-continent. Based in Sydney, McGregor is responsible for developing and championing marketing strategy and execution of campaigns across various divisions including product development, future media and technology. She reports to Bruce Dover, chief executive of Australia Network. Prior to … [Read more...] about McGregor assumes marketing director role at Australia Network
Ramachandra takes global director, entertainment position at Galleon
London – Galleon Holdings plc, IP owner and developer, has named Mahesh Ramachandra as global director of entertainment to oversee the company’s convergent media strategy. Ramachandra is responsible for monetizing Galleon’s entertainment properties across multiple platforms and territories, particularly the recent multi-platform football talent search reality show Super Soccer Star. Ramachandra joins Galleon from Cellcast plc where he was VP international & product development … [Read more...] about Ramachandra takes global director, entertainment position at Galleon
Howells on Target as global brand director
London – Target Entertainment has promoted Helen Howells to the newly created position of global brand director to commercially drive Target’s brands across all platforms and media internationally, with 360-degree rights exploitation strategies for properties across all genres and media. She will work with all of Target’s departments including TV, film, licensing and DVD, as well as with Sarah Walker, Target’s director of marketing and communications, to develop and … [Read more...] about Howells on Target as global brand director
Beijing Olympics TV rights revenue top US$2.5bn
Athens – TV broadcasting revenues paid to the International Olympic Committee (IOC) for rights to the 2008 Beijing Olympics topped US$2.5billion in the 2005-2008 period, while worldwide sponsorship, ticketing and licensing added a further US$900million in revenues. Reuters reports US$1billion will be reaped by Chinese organizers from local marketing activities. The Beijing Games, like all other Olympics, will see the IOC foot half of the organizational bill, amounting to US$1billion. Total … [Read more...] about Beijing Olympics TV rights revenue top US$2.5bn
AXN to premiere Afterworld across TV, online and mobile platforms
Hong Kong – Action and adventure channel AXN will premiere new post apocalyptic world 2.5D animated series, Afterworld, on May 19, 2008, and will complement the TV series with online and mobile initiatives. The series will also air on Animax channel from July 7. Afterworld follows the protagonist’s journey to find his family in the aftermath of a global catastrophe where electronic technology has suddenly been rendered useless. A dedicated website has been created to offer … [Read more...] about AXN to premiere Afterworld across TV, online and mobile platforms