Malaysia – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., has appointed Tina Tong as Country Manager for its Malaysia operations, effective since January 7. This is a newly created senior position, since the inception of the Malaysian operations in June 2011.
In this role, Tong will be responsible for driving profitable growth for VIMN’s business in the country. She will be responsible for the P&L management of all local VIMN businesses, across Viacom’s MTV, Nickelodeon and Nick Jr. brands, while developing the long-term strategic plan in Malaysia. Tong will report to VIMN Asia’s Chief Operating Officer, Tan Chee Kiat.
“We are well positioned to accelerate the growth of our brands’ presence in Malaysia, as we continue to extend our product offering by bringing new channels into the market. Coupled with our focus to deliver more localised content to our audiences, I am excited about the leadership Tina will bring to the position that signals the importance and growing commitment Viacom International Media Networks Asia has towards Malaysia,” said Tan. “She is a strategic thinker, passionate about the media business, with a strong understanding of consumer demand. We believe these are the qualities that will lead us to further expand our presence and help serve our affiliates and clients better in Malaysia.”
Formerly with Saatchi & Saatchi Worldwide, Tong brings with her more than 18 years of experience in the advertising and media industry. Most recently, she was Malaysia’s General Manager at the company. Prior to that, she was the Group Account Director. In her seven-year tenure at Saatchi & Saatchi, she led the team to win Petron, F&N Dairies, Emirates accounts and grew the Procter & Gamble account the company held with Ariel/ Dynamo and Pampers. Tong was also with Bates141, Leo Burnett, JWT, working with clients such as Shell, Caltex, McDonald’s, Pizza Hut, Nestlé and Unilever.
Malaysia continues to be a strategic market for VIMN, with the recent successes in 2012 of MTV World Stage Live in Malaysia, the Malaysian version of Pimp My Ride, the launch of animated series, Akis on Nickelodeon and a partnership between Nickelodeon and AirAsia which saw the launch of a multi-platform campaign designed to educate kids about responsible flying and kids-friendly Asian destinations and culture.
