Shanghai - BBC Worldwide today announced a deal with BesTV, China's largest new media company, to launch a CBeebies branded block on their multi screen platform - through IPTV, Connect TV, OTT, tablets, and mobile. The deal, announced at the opening day of the Shanghai TV Festival, is the first collaboration between a UK kids content provider and BesTV New Media. Commencing this summer, over 20 million of BesTV’s new media subscribers will have access to CBeebies’ award-winning and … [Read more...] about BBC Worldwide to launch CBeebies block in China
Pierre Cheung
BBC Worldwide Asia’s Joyce Yeung names her senior team
Singapore - Joyce Yeung, the newly appointed Executive Vice President and General Manager for Asia, has named her leadership team who will be responsible for the running of BBC Worldwide’s business in Asia. The appointments follow the reorganisation of BBC Worldwide to further increase its focus on international markets, enabling it to capture future growth opportunities around the world. The reorganisation sees the business reconfigured from divisional to geographic lines … [Read more...] about BBC Worldwide Asia’s Joyce Yeung names her senior team
