Singapore – Joyce Yeung, the newly appointed Executive Vice President and General Manager for Asia, has named her leadership team who will be responsible for the running of BBC Worldwide’s business in Asia. 

The appointments follow the reorganisation of BBC Worldwide to further increase its focus on international markets, enabling it to capture future growth opportunities around the world. The reorganisation sees the business reconfigured from divisional to geographic lines of management. BBC Worldwide’s structure, primarily based around five global divisions ceased to exist on 31st March. Starting April 1 2013, P&L ownership and primary commercial accountability has moved closer to its customers 

The key positions reporting to her include: Mark Whitehead, Senior Vice President & General Manager South East Asia and Channels Lead Asia; Myleeta Aga, Senior Vice President & General Manager India and Content Lead Asia; Ken Munekata, President Japan; Pierre Cheung, Vice President & General Manager Greater China; Soojin Chung, Head of Korea; and Ken Cheung, Head of Digital Asia. Sunita Rajan, Executive Vice President, BBC Advertising Asia and Australasia, will be working with Yeung on the ad sales business for Asia.

Each territory head is responsible for the P&L; business development and delivering revenue and profit growth across all businesses which will include channels; TV sales; consumer products and production in their respective country/ regional remits.