With the passage of time, commercial deals involving the Indian cricket team have witnessed exponential growth. But none so astronomical as the US$612 million committed by Nimbus Communications Limited to The Board of Control for Cricket in India (BCCI) as part of the four-year deal for global media rights for Indian cricket (on Indian soil) until March 2010. The BCCI also signed a $219 million five-year global media rights deal with Zee Telefilms for one-day matches featuring India at neutral … [Read more...] about Cricket proves a money spinner in India
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The Rights Stuff
When Singapore Telecommunications Ltd (SingTel) officially announced November 2006 that it had submitted a bid for the broadcast rights to the English Premier League (EPL) matches from August 2007 to May 2010, it was assumed optimism was high in the SingTel camp. The statement from director corporate communications Peter Heng that, “Our intention is to offer Pay TV services to deliver High Definition content over SingTel’s telecommunications network,” was interpreted as a show … [Read more...] about The Rights Stuff