Young people’s relationship with brands has been changed forever, according to the Circuits of Cool/Digital Playground study. Friends are now the most relevant, most engaging, most targeted channels of communication available to marketers, it says. Friends, as much as brands, have the power to confer credibility onto a product. Giving tips on how media content will be most effective online, the report says content must not try to interrupt young people’s passion for communication and … [Read more...] about Message to marketers: Friends are the hot new communication channel
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Linear TV still grabs the world’s youth but UGC is ‘overblown’
Despite remarkable advances in communication technology, kids and young adults around the world still enjoy traditional past-times like listening to music, watching DVDs and going to the cinema. They still like linear TV, but appointment viewing is all but dead. They are receptive to compelling content delivered by mobile devices- as long as it’s free. And the impact of User Generated Content has been overblown. These are among the conclusions of Circuits of Cool/Digital Playground, hailed … [Read more...] about Linear TV still grabs the world’s youth but UGC is ‘overblown’
CASBAA applauds Singaporean government’s non-intervenion in exclusive pay TV carriage deals
Hong Kong– The Cable & Satellite Broadcasting Association of Asia (CASBAA) commended the Singapore government for not intervening in exclusive carriage agreements in the country’s pay-TV industry. New IPTV service provider SingTel’s appeal to have cabler StarHub provide wholesale access to key content had been initially rejected by the Media Development Authority of Singapore on May 10, 2006 on grounds that the latter’s deals do not necessarily restrict competition in the … [Read more...] about CASBAA applauds Singaporean government’s non-intervenion in exclusive pay TV carriage deals
StarHub’s Sensasi channel to go on air from August 6
Singapore- Triple-play service provider StarHub will launch dedicated Malay entertainment channel, Sensasi (‘sensation’ in Malay) on the StarHub Digital Cable Channel 40 from 7pm on August 6, 2007. The launch follows the announcement earlier in the month that Sensasi will be packaged and developed by partner, Content Network Asia. Sensasi will carry at least 6 hours of first run shows and 18 hours of programming daily, with key programmes being aired in primetime hours of 8 – … [Read more...] about StarHub’s Sensasi channel to go on air from August 6
New series approved for Sea Patrol and Blue Water High
Sydney: A second series of the Nine Network's hit drama Sea Patrol and the third season of ABC-TV's popular children's drama Blue Water High have secured funding from Film Finance Corporation Australia. The FFC also approved investment in Carla Cametti PD, a crime series with a young Italian female as the lead character, for multicultural broadcaster SBS and SBS Sales; Nine Network telemovie Scorched, set five years from now when, after 600 days without rain, Sydney has run out of water and the … [Read more...] about New series approved for Sea Patrol and Blue Water High
MTV India rebrands and launches new shows
Mumbai– MTV India has rebranded for ‘My Generation’ with the new tagline ‘It’s My MTV’ to highlight interactivity and personalization as drivers for the brand. The rebranding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. For television, MTV will feature five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes, new reality show MTV iSuperstar as well as new … [Read more...] about MTV India rebrands and launches new shows