Singapore Press Holdings (SPH) and Mediacorp announced an alliance to create a new digital advertising marketplace using world-class programmatic solutions and offer brands access to a wide audience of consumers in Singapore. The two media companies signed a Memorandum of Understanding for the alliance at MES Theatre at Mediacorp. The joint venture, tentatively named Singapore Media Exchange (SMX), will commit at least two billion display and video impressions annually across a selection … [Read more...] about Mediacorp and SPH in alliance