Paramount+, the global streaming service from Paramount Global, announced a multi-market partnership with Minute Media, Wavemaker and Kaleida to bring to life its latest brand campaign celebrating the hit series HALO. The projection is the latest in a series of global campaigns focused on the Paramount+ hit series, HALO, which is based on the iconic Xbox franchise and has broken a new record as the service's most-watched series premiere of all time in the U.S. and internationally. HALO Hologram … [Read more...] about Paramount+ celebrates hit series ‘HALO’ with world’s tallest hologram across multiple countries
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AVIA OTT Summit ends with optimism for growth in Asia and a strong focus on content and the consumer
The Asia Video Industry Association (AVIA) hosted over 850 delegates and featured over 80 industry leaders at the recent OTT Summit, with conversations revolving a lot on the subject of growth, from subscriber and revenue growth to increased local content investment and an intense focus on the customer. In discussing the outlook for the video industry in Asia, Vivek Couto, Executive Director and Co-Founder of Media Partners Asia (MPA) indicated there remained a lot of room for growth. With … [Read more...] about AVIA OTT Summit ends with optimism for growth in Asia and a strong focus on content and the consumer
Paramount Global: Forging ahead into the future of streaming
Paramount Global, the company formerly known as ViacomCBS, is forging ahead in the future of streaming. During its investor event in February where the company announced its name change, Paramount announced its continued global expansion this year, and in 2023, the company is eyeing to target key markets in Asia, Africa, and the Middle East. On the heels of the company’s big announcement, Catherine Park, Senior Vice President, Head of Office & Streaming for Asia at Paramount Global … [Read more...] about Paramount Global: Forging ahead into the future of streaming
ViacomCBS unveils new company name, global content slate and international expansion plans for Paramount+
ViacomCBS today announced that the global media company will become Paramount Global (referred to as "Paramount"), effective February 16, bringing together its leading portfolio of premium entertainment properties under a new parent company name. "Paramount is an idea: A promise to be the best," said Shari Redstone, Non-Executive Chair of the company's Board of Directors. "That promise has always been at the center of what we aspired to build as the steward of more than a century of cinematic … [Read more...] about ViacomCBS unveils new company name, global content slate and international expansion plans for Paramount+
