This story appears in the October 2020 issue of Television Asia Plus. During the lockdown, many OTT providers saw a sharp rise in subscriptions as well as an overall increase in streaming figures. Now that society has started to open up again and audiences are enjoying a wider selection of other activities, the challenge will be to keep viewers engaged over the long term. The OTT market offers no shortage of platforms and new contenders are arriving all the time. With a saturated market, … [Read more...] about 3 Ways to approach OTT monetisation