TRACE, the leading multimedia group for music and youth in Africa and Africell, the mobile operator of the Congolese people (DRC), announce the signing of two partnership agreements: By November 2017, the FM radio, AfriRadio, owned by Africa Media, will be managed by TRACE and renamed TRACE FM powered by Africell. The musical format of the radio will be maintained as well as the FM broadcast on the cities of Kinshasa, Lubumbashi and Matadi. This new TRACE FM radio will be dedicated … [Read more...] about TRACE and Africell collaborates
Olivier Laouchez
MTG acquires 75% of Trace
Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international entertainment group, announced on February 25 that it has signed an agreement to acquire 75% of Trace Partners SAS (‘Trace’), the France-based youth media brand and global pay-TV channel operator that has distribution agreements with third party network operators in 160 countries worldwide, including all 55 countries in Africa. The stake is being acquired from Citizen Capital, … [Read more...] about MTG acquires 75% of Trace
