TRACE, the leading multimedia group for music and youth in Africa and Africell, the mobile operator of the Congolese people (DRC), announce the signing of two partnership agreements:


By November 2017, the FM radio, AfriRadio, owned by Africa Media, will be managed by TRACE and renamed TRACE FM powered by Africell. The musical format of the radio will be maintained as well as the FM broadcast on the cities of Kinshasa, Lubumbashi and Matadi. This new TRACE FM radio will be dedicated to Congolese and international urban music and will reach more than 20 million people.


By the end of 2017, Africell will launch the TracePlay audio and video service for its 3G mobile subscribers and data users. TracePlay is a SVOD platform with 10 live TV channels, 30 radios and 2000 Afro-urban programs (series, films, documentaries etc).


Olivier Laouchez, CEO, co-founder and Chairman of TRACE declares,