Now TV has launched Hong Kong's first addressable TV advertising service, applying the latest technology to enable more precise campaign targeting for enterprises. Leveraging the Group's large customer base, Now TV is able to categorise its users based on first-hand data such as programme preferences, interests, habits, and other authentic information. This allows Now TV to provide a more personalised television viewing experience tailored to different user segments. The first in Hong Kong, … [Read more...] about Now TV launches addressable TV advertising to help improve campaign targeting
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Abacus Media Rights sells more than 70 hours of diverse content to Asia ahead of ATF
Abacus Media Rights (AMR), an Amcomri Entertainment company, has sold more than 70 hours of scripted and unscripted programming to a raft of broadcasters in Asia, as the company heads to ATF in Singapore. Now TV in Hong Kong has acquired factual series Stephen Fry: Willem and Frieda – Defying the Nazis; ‘Tis the Season: The Holidays On Screen; The Trouble with Kanye; Bankrupt Billionaire; The Man Who Stole the Scream; Backyard Beats and multi-award winning The Ghost of Richard Harris; as well … [Read more...] about Abacus Media Rights sells more than 70 hours of diverse content to Asia ahead of ATF
WildBrain announces distribution deals for ‘The Brilliant World of Tom Gates’ series and specials
WildBrain, a global leader in kids’ and family entertainment, has secured a wave of international sales across seasons one and two of The Brilliant World of Tom Gates and the brand’s Christmas special. A Sky Original kids’ TV series produced by TG Entertainment Limited, The Brilliant World of Tom Gates is based on the multi-million-copy bestselling Tom Gates book series written and illustrated by Liz Pichon. WildBrain has signed new sales across multiple territories, … [Read more...] about WildBrain announces distribution deals for ‘The Brilliant World of Tom Gates’ series and specials
Now TV introduces new Android TV box ‘Now H1’
Now TV, the media entertainment arm of HKT, launched Now H1, a smart device that runs on the Android TV smart operating system (“OS”) and enables Now H1 users to enjoy a world of entertainment with Now TV movies, drama, sports and edutainment, as well as all their favourite personal apps from Google Play. Being Hong Kong’s number one pay-TV operator, Now TV is constantly enhancing its service offering to provide the best content and viewing experience to customers. With the launch of Now H1, … [Read more...] about Now TV introduces new Android TV box ‘Now H1’
Hit Swedish thriller ‘Blinded’ goes global ahead of season two premiere
Leading independent distributor All3Media International has signed a host of new deals for FLX’s acclaimed Swedish thriller Blinded/Fartblinda, which has now travelled across five continents including Europe, North America, Australia and Asia. The second series has recently wrapped production and is set to premiere on Swedish broadcasters CMore and TV4 today. The latest round of sales in Europe includes a deal with Disney+ where the thriller will play in Portugal. These deals follow previously … [Read more...] about Hit Swedish thriller ‘Blinded’ goes global ahead of season two premiere
All3Media International finalizes new content deals in Hong Kong
Leading independent distributor All3Media International has finalised five new content deals in Hong Kong, sending a raft of premium documentaries, factual entertainment titles and primetime dramas to broadcasters and platforms in the territory. Hong Kong Pay-TV platform, Now TV has secured a diverse variety of factual content. The deal, which features a total of nine titles, includes Nutopia’s A World of Calm (10 x 30 mins), which combines mesmeric imagery with narration by A-list stars … [Read more...] about All3Media International finalizes new content deals in Hong Kong