ViacomCBS, the parent company of Paramount+, CBS, MTV, Nickelodeon and Comedy Central, released the findings of its newest Global Insights project, Reflecting Me: Global Representation On Screen, which uncovers that global audiences feel entertainment companies have a responsibility to increase authentic, accurate on-screen representation. Reflecting Me: Global Representation On Screen is an expansive in-depth exploration of how television and entertainment teach people about themselves and … [Read more...] about ViacomCBS Global Insights: Accurate, authentic on-screen representation matters to global audiences
Nickelodeon
Viacom18 Consumer Products launches an exclusive range of Garfield merchandise
The lasagne-lover orange cat is back! With global awareness of 92 percent and licensed across 111 countries, Garfield has been the most syndicated comic strip in the world. Regarded as one of the most-watched kids’ shows with over 18 million social followers, the character has captivated young fans as well as adults. Further, in an endeavour to bolster Garfield’s fandom beyond television screens, Viacom18 Consumer Products is all set to introduce an exclusive range of Garfield merchandise to … [Read more...] about Viacom18 Consumer Products launches an exclusive range of Garfield merchandise
India’s top entertainment franchise Nickelodeon launches its 11th animated IP ‘Chikoo aur Bunty’
Nickelodeon is addressing the need for new characters and immersive stories with the launch of its 11th homegrown animated IP Chikoo aur Bunty, the upcoming animated series that touches on the sweet and sour relationship between siblings. Growing from strength to strength with a robust programming strategy, Nickelodeon has successfully identified white spaces and created path-breaking localized content appealing to children in India. With local home-grown Nicktoons such as Happy & Pinaki … [Read more...] about India’s top entertainment franchise Nickelodeon launches its 11th animated IP ‘Chikoo aur Bunty’
Viacom18 Consumer Products collaborate with Pinkfong to launch exclusive Baby Shark merchandise
Baby Shark fans are in for a treat as the most loveable earworm along with family will soon be available in a new avatar for its young fans in India. In an endeavour to leverage the kids’ cluster beyond television, Viacom18 Consumer Products in an exclusive deal with Pinkfong have come together to introduce a magnificent range of Baby Shark merchandise in India, bringing its fans one step closer to the character. With 7+ licensees appointed across 10+ categories and 250+ leading retail partners, … [Read more...] about Viacom18 Consumer Products collaborate with Pinkfong to launch exclusive Baby Shark merchandise
Nickelodeon celebrates Friendship Day with #ToastYourDost
With Friendship Day just around the corner, Nickelodeon, India’s pioneering kids’ entertainment brand and an undisputed category leader entertaining millions of young fans across India have bigger celebration plans with its latest initiative #ToastYourDost. Represented by Nick toons, #ToastYourDost will give its young viewers a chance to celebrate the entire month of August as a massive ode to friendship with banter between friends, pranks, and a whole lot of fun. Kick-starting the month-long … [Read more...] about Nickelodeon celebrates Friendship Day with #ToastYourDost
ViacomCBS Networks International unveils Nickwatch by Nickelodeon
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc., unveiled the first-ever connected smart NickWatch by Nickelodeon at the Mobile World Congress in Barcelona. This new innovative family-centric wearable device offers trusted entertainment and communication features along with innovative technology, developed with VCNI’s specialized tech partner. The device will be available for purchase in 2022. “ViacomCBS is known for its portfolio of iconic brands that have shaped … [Read more...] about ViacomCBS Networks International unveils Nickwatch by Nickelodeon