Following a ten-year stint building Cosmos-Maya, India’s most successful animation studio, from a 30-member team to a 1200+ strong animation powerhouse, Anish Mehta has decided to move on from his role as CEO. Under Anish’s leadership, the studio has grown multifold owing to his strong ability to maintain a balance between business and creativity. As CEO and minority shareholder of Cosmos-Maya since 2012, he is credited with achieving a number of milestones not only for the studio but also for … [Read more...] about Anish Mehta steps down as CEO of Indian animation studio, Cosmos-Maya
Nickelodeon
‘Smurfs’ to debut in India on Nickelodeon’s Sonic
Making a television debut, the iconic gang of little blue Smurf Village inhabitants has made its way to India. In some Smurf-tacular news, the much-loved Smurfs, one of the most popular characters, are expanding their adventures and now will have a village in Sonic, part of India’s leading kids’ entertainment franchise Nickelodeon, starting from 13th June, 2022, Monday to Sunday at 11:30 AM. Rising through the ranks, Sonic, since inception has engaged and entertained kids with stories that … [Read more...] about ‘Smurfs’ to debut in India on Nickelodeon’s Sonic
Nickelodeon continues to dominate as the top kids’ network in India
Building the category through immersive storytelling and path-breaking innovation, Viacom18's kids’ franchise, Nickelodeon has established leadership in the kids’ entertainment space and enjoys a cumulative network share of 32% within the genre. The franchise today delivers the highest reach of 48 million kids’ weeks on week and boasts of the largest home-grown content library created through launching 11 successful IPs in 11 years. Closing the year on a high note and with a spirit to deepen … [Read more...] about Nickelodeon continues to dominate as the top kids’ network in India
Content is king: What media executives have to say on what’s hot for 2022 (Part one)
Asia’s content space has proven to be resilient in the past year when productions have been halted due to the ongoing pandemic. This year, we’ve seen multiple co-production deals being inked and hot new Original productions being launched, which says a lot about Asia’s thriving content space. But just how well did 2021 look for content and what’s in store for 2022? We’ve interviewed 10 media companies across studios, OTT platforms, and broadcasters to get their take on what the past year has … [Read more...] about Content is king: What media executives have to say on what’s hot for 2022 (Part one)
ViacomCBS Consumer Products appoints TLG as local licensing agent in Indonesia
ViacomCBS Consumer Products (VCP) announced that it has appointed PT. Total Lisensi Global (“TLG”), a brand management and licensing agency, as its strategic partner for the Indonesia market for a period of three years. Effective January 1, 2022, the TLG team in Jakarta, led by industry veterans Mochtar Sarman and Wintono Mihardja, will take charge of all existing VCP businesses for various properties from ViacomCBS’s kids entertainment brand Nickelodeon, global youth media brand MTV, and … [Read more...] about ViacomCBS Consumer Products appoints TLG as local licensing agent in Indonesia
Viacom18’s Sonic celebrates 10 years of entertaining kids
It was on December 19, 2011, that Sonic, part of India’s leading kids’ entertainment franchise Nickelodeon, went live. Entering an already cluttered and competitive market, Sonic since its inception has engaged and entertained kids with stories that bring happiness to their lives. Starting from the bottom of the charts during its initial years, the channel has grown to become an entertainment hub and continues to rule the hearts and minds of its young viewers, as it turns 10. Rising through the … [Read more...] about Viacom18’s Sonic celebrates 10 years of entertaining kids