ViacomCBS Consumer Products (VCP) announced that it has appointed PT. Total Lisensi Global (“TLG”), a brand management and licensing agency, as its strategic partner for the Indonesia market for a period of three years. Effective January 1, 2022, the TLG team in Jakarta, led by industry veterans Mochtar Sarman and Wintono Mihardja, will take charge of all existing VCP businesses for various properties from ViacomCBS’s kids entertainment brand Nickelodeon, global youth media brand MTV, and … [Read more...] about ViacomCBS Consumer Products appoints TLG as local licensing agent in Indonesia
Nickelodeon
Viacom18’s Sonic celebrates 10 years of entertaining kids
It was on December 19, 2011, that Sonic, part of India’s leading kids’ entertainment franchise Nickelodeon, went live. Entering an already cluttered and competitive market, Sonic since its inception has engaged and entertained kids with stories that bring happiness to their lives. Starting from the bottom of the charts during its initial years, the channel has grown to become an entertainment hub and continues to rule the hearts and minds of its young viewers, as it turns 10. Rising through the … [Read more...] about Viacom18’s Sonic celebrates 10 years of entertaining kids
ViacomCBS Global Insights: Accurate, authentic on-screen representation matters to global audiences
ViacomCBS, the parent company of Paramount+, CBS, MTV, Nickelodeon and Comedy Central, released the findings of its newest Global Insights project, Reflecting Me: Global Representation On Screen, which uncovers that global audiences feel entertainment companies have a responsibility to increase authentic, accurate on-screen representation. Reflecting Me: Global Representation On Screen is an expansive in-depth exploration of how television and entertainment teach people about themselves and … [Read more...] about ViacomCBS Global Insights: Accurate, authentic on-screen representation matters to global audiences
Viacom18 Consumer Products launches an exclusive range of Garfield merchandise
The lasagne-lover orange cat is back! With global awareness of 92 percent and licensed across 111 countries, Garfield has been the most syndicated comic strip in the world. Regarded as one of the most-watched kids’ shows with over 18 million social followers, the character has captivated young fans as well as adults. Further, in an endeavour to bolster Garfield’s fandom beyond television screens, Viacom18 Consumer Products is all set to introduce an exclusive range of Garfield merchandise to … [Read more...] about Viacom18 Consumer Products launches an exclusive range of Garfield merchandise
India’s top entertainment franchise Nickelodeon launches its 11th animated IP ‘Chikoo aur Bunty’
Nickelodeon is addressing the need for new characters and immersive stories with the launch of its 11th homegrown animated IP Chikoo aur Bunty, the upcoming animated series that touches on the sweet and sour relationship between siblings. Growing from strength to strength with a robust programming strategy, Nickelodeon has successfully identified white spaces and created path-breaking localized content appealing to children in India. With local home-grown Nicktoons such as Happy & Pinaki … [Read more...] about India’s top entertainment franchise Nickelodeon launches its 11th animated IP ‘Chikoo aur Bunty’
Viacom18 Consumer Products collaborate with Pinkfong to launch exclusive Baby Shark merchandise
Baby Shark fans are in for a treat as the most loveable earworm along with family will soon be available in a new avatar for its young fans in India. In an endeavour to leverage the kids’ cluster beyond television, Viacom18 Consumer Products in an exclusive deal with Pinkfong have come together to introduce a magnificent range of Baby Shark merchandise in India, bringing its fans one step closer to the character. With 7+ licensees appointed across 10+ categories and 250+ leading retail partners, … [Read more...] about Viacom18 Consumer Products collaborate with Pinkfong to launch exclusive Baby Shark merchandise
