Building the category through immersive storytelling and path-breaking innovation, Viacom18's kids’ franchise, Nickelodeon has established leadership in the kids’ entertainment space and enjoys a cumulative network share of 32% within the genre. The franchise today delivers the highest reach of 48 million kids’ weeks on week and boasts of the largest home-grown content library created through launching 11 successful IPs in 11 years. Closing the year on a high note and with a spirit to deepen … [Read more...] about Nickelodeon continues to dominate as the top kids’ network in India