Hong Kong – Granada International, part of ITV, brokered a muli-party deal to bring an Indian version of National Geographic quiz format, Nat Geo-Genius, to India. The show debuted on National Geographic Channel on Jan 19, 9pm in India. Granada International brought together sponsor Lufthansa; advertising agency Group M, part of the WPP Group; National Geographic and Indian producers Midditech for the 13 X 30” show hosted by actor and director Rajat Kapoor. Nat Geo-Genius is a quiz … [Read more...] about Granada International brings Nat Geo-Genius to India
National Geographic
STAR India and DEN partner to distribute TV channels in India
Mumbai/Hong Kong – STAR India and DEN Digital Entertainment Networks Pvt Ltd have partnered to create a platform to distribute TV channels in India via fixed networks including cable, DTH, IPTV, HITS and MMDS. The 50:50 joint venture will be headquartered in Mumbai. Under the agreement, the JV will be an exclusive distributor for all channels distributed domestically by STAR India. The bouquet currently includes Star Plus, Star One, Star Gold, Vijay, Star Utsav, Star News, Star Ananda, … [Read more...] about STAR India and DEN partner to distribute TV channels in India
Nat Geo Wild debuts on Hong Kong Cable Television
Hong Kong - Jan 1 2008 saw National Geographic Channels International (NGCI) launch 24-hour wildlife channel Nat Geo Wild on Hong Kong Cable Television's basic programming platform (channel 33). Nat Geo Wild is the only channel from NGCI available in dual voice track options to cater to English and Cantonese speaking viewers in Hong Kong and offers programming focused on the natural world including the environment and creatures that inhabit it. Speaking at the launch, Zubin Gandevia, Executive … [Read more...] about Nat Geo Wild debuts on Hong Kong Cable Television
Eu Yan Sang launches integrated marketing campaign on NGC
Singapore - Eu Yan Sang, a company specializing in traditional Chinese medicine (TCM) has launched an integrated marketing campaign on National Geographic Channel to showcase the heritage of TCM and the secrets behind the ancient practice. The on-air campaign on National Geographic Channel potentially reaches 6 million households across Asia, Australia and New Zealand. Vignettes have been produced to tell the story of the historic development of TCM. Tracing the evolution of the Eu Yan Sang … [Read more...] about Eu Yan Sang launches integrated marketing campaign on NGC
Nat Geo Wild debuts on Hong Kong Cable Television
Hong Kong – National Geographic Channels International (NGCI) has launched 24-hour wildlife channel Nat Geo Wild on Hong Kong Cable Television’s basic programming platform (channel 33) on Jan 1, 2008. Nat Geo Wild is the only channel from NGCI available in dual voice track options to cater to English and Cantonese speaking viewers in Hong Kong and offers programming focused on the natural world including the environment and creatures that inhabit it. Speaking at the launch, Zubin … [Read more...] about Nat Geo Wild debuts on Hong Kong Cable Television
Raft of Asian sales for NGTI
National Geographic Television International (NGTI) has closed a slew of new deals with Asian broadcasters. China's CCTV acquired 1 X 52" factual titles including NGT's wildlife show Ultimate Viper, biblical history show Secret Jesus (1 X 52"), current affairs title The World's Most Dangerous Drug and science show Human Voltage: Struck by Lightning. CCTV also picked up shows from two independent producers represented by NGTI, The Human Footprint (1 x 52) from UK's Touch Productions and series … [Read more...] about Raft of Asian sales for NGTI