Hong Kong / Mumbai– International mobile communications group Vodafone collaborated with STAR India to launch an unprecedented 24-hour nationwide re-branding campaign on all commercial airtime across the Star India network starting Sept. 20 for mobile service Hutch Essar, which is being renamed Vodafone Essar following Vodafone’s purchase of a controlling interest in Hutchison Essar. Vodafone ran TV commercials, transition bumpers and contest spots to promote the Vodafone Essar brand … [Read more...] about Vodafone launches ‘24-hour roadblock’ marketing campaign across Star India’s 13 channels
National Geographic
Beyond International take-over bid
Sydney--Investment firm Mariner Financial Limited has launched a take-over offer for Beyond International Limited, which values the Australian television producer-distributor at $A68.7 million ($US57.8 million). Mariner is offering $A1.15 per share, a 25% premium over Beyond's last sale price. Beyond International said it would "consider the offer in the context of other indicative proposals it has received" before making an announcement on the bid. Mariner already owns 11% of Beyond and is … [Read more...] about Beyond International take-over bid
NGCA and P&G pact to deliver campaign on the evolution of beauty
National Geographic Channel Asia and Procter & Gamble (P&G), manufacturer of personal skin care products, have partnered for the first time to launch a 3-month on-air and interactive campaign on the evolution of beauty. Leveraging on science and technology channel National Geographic Channel, the campaign will feature teasers hinting at the “next revolution in skincare” followed by a vignette produced by the channel to trace the evolution of skin-care methods from ancient to modern … [Read more...] about NGCA and P&G pact to deliver campaign on the evolution of beauty
ABC-TV lands BBC dramas and docs
Sydney- ABC-TV has licensed a raft of dramas, natural history and entertainment programs from BBC Worldwide Australasia. The dramas are Jekyll (6 x 50’), Hartswood Films’ contemporary take on Robert Louis Stevenson’s classic thriller starring James Nesbitt; The Ruby in the Smoke and The Shadow in the North, 1 x 90’ BBC / WGBH Boston co-productions with Billie Piper as Hindi-speaking Victorian heroine Sally Lockhart; and The State Within(6 x 60’), a BBC / BBC America … [Read more...] about ABC-TV lands BBC dramas and docs
ABC-TV lands BBC dramas and docs
Sydney- ABC-TV has licensed a raft of dramas, natural history and entertainment programs from BBC Worldwide Australasia. The dramas are Jekyll (6 x 50’), Hartswood Films’ contemporary take on Robert Louis Stevenson’s classic thriller starring James Nesbitt; The Ruby in the Smoke and The Shadow in the North, 1 x 90’ BBC / WGBH Boston co-productions with Billie Piper as Hindi-speaking Victorian heroine Sally Lockhart; and The State Within (6 x 60’), a BBC / BBC … [Read more...] about ABC-TV lands BBC dramas and docs
NGC’s In the Womb: Twins, Triplets and Quads top ratings across Asia
Singapore– National Geographic Channel Asia’s premiere of In the Womb: Twins, Triplets and Quads topped the factual-entertainment channels chart across Hong Kong, Singapore, Malaysia, Taiwan and India. The 2-hour documentary follows the stories of three expectant mothers from conception to birth and looks at the interaction between the foetuses. Its June 24 premiere was preceded by an integrated marketing campaign encompassing on-air promotion, online interactive and cinema … [Read more...] about NGC’s In the Womb: Twins, Triplets and Quads top ratings across Asia