Hong Kong - CASBAA announced a groundbreaking TV industry initiative to generate new revenue streams as part of a unified channel and network strategy. The initiative is designed to demonstrate the effectiveness of using regional TV channels to reach audiences most likely to maintain spending in an economic downturn. According to CASBAA, this is the first time the pan regional TV channels in Asia have worked together to create a single voice to reach clients and agencies on the benefits of the … [Read more...] about CASBAA advertising initiative
National Geographic
Buying more, making less – say factual execs
MIPDOC, Cannes – Programming heads at international factual entertainment networks have said that content acquisition will rise in the short-term as production is slowed; speaking at a session on programme financing, being held as part of MIPDOC, 28-29 March 2009, Carlton Hotel, Cannes, France. Asked how budgets have been affected by the financial crisis, AETN International’s vice president programming and production Michael Katz said that budgets were not necessarily dropping but … [Read more...] about Buying more, making less – say factual execs
Broadcasters do their bit for Earth Hour
Hong Kong/Singapore - In support of the World Wide Fund for Nature (WWF) Earth Hour initiative and draw attention to the issue of climate change, National Geographic Channel designed a specific programming block focusing on climate change to replace its prime-time programming from 19:00 to 23:00 on March 28. From 19:00 that evening, National Geographic Channel dedicated the programming on its regional pay-TV platform across South East Asia including Hong Kong, Singapore, Malaysia, Thailand, … [Read more...] about Broadcasters do their bit for Earth Hour
National Geographic Channel receives NCC warning
Taipei - The National Geographic Channel received a warning from the National Communications Commission (NCC) for broadcasting a documentary last year involving violence and bloodshed at too early a time – says the Taipei Times. NCC Communications Content Department Director Jason Ho said that the commission had received quite a few complaints from parents when the channel first broadcast Ou Dede and His Daughters in 2007, a documentary on the Nu Tribe who live in southwestern China. Ho … [Read more...] about National Geographic Channel receives NCC warning
NGC supports WWF’s Earth Hour initiative through special programme slate & creative energy saving factoid
Hong Kong - From 19:00 - 23:00 on 28 March 2009, National Geographic Channel will dedicate the programming on its regional pay-TV platform across South East Asia to support the Earth Hour initiative with four specific programmes of environmental protection and global warming. The channel will halt all programming during Earth Hour from 20:30 to 21:30 with a special one-hour factoid developed by the channel's in-house on-air creative team. The factoid features an energy-saving light switch being … [Read more...] about NGC supports WWF’s Earth Hour initiative through special programme slate & creative energy saving factoid
NGC theme song ‘Moving’ for global Earth Day campaign
Washington - National Geographic Channels International has partnered with Spanish band Macaco and EMI to celebrate Earth Day. NGCI has produced a special music video in collaboration with the band and the EMI record label, along with a collection of actors and music artists to help connect the public to environmental conservation through music. The ‘Moving' music video is the first single off the new Macaco album Puerto Presente, and features prominent Spanish and international music … [Read more...] about NGC theme song ‘Moving’ for global Earth Day campaign