Hong Kong/Singapore – In support of the World Wide Fund for Nature (WWF) Earth Hour initiative and draw attention to the issue of climate change, National Geographic Channel designed a specific programming block focusing on climate change to replace its prime-time programming from 19:00 to 23:00 on March 28. From 19:00 that evening, National Geographic Channel dedicated the programming on its regional pay-TV platform across South East Asia including Hong Kong, Singapore, Malaysia, Thailand, Philippines, Indonesia and Taiwan to support the Earth Hour initiative with four programmes of environmental protection and global warming. The channel also joined hands with Schneider Electric to urge people across Asia to join the global initiative by turning off non-essential lights from 20:30 to 21:30 on the same day with a one-hour factoid communicating fast-facts of energy saving. HISTORY also supported WWF’s Earth Hour by scheduling an evening of programmes related to the environment. During Earth Hour itself, HISTORY in South East Asia and Hong Kong suspended broadcast of all commercials and promotions and replaced them with Earth Hour messages in aid of awareness action for climate change.