London, UK – Leading international research and strategy consultancy MTM releases a report that explores US industry perspectives on the future of live and linear broadcasting in an OTT world. The research, sponsored by Yospace, found that US TV executives are bullish about the prospects for live and linear channels, despite intensifying competition for audiences and ad spend.  Live and linear TV is unique in offering mass concurrent audiences and, as the online market fragments, the value of … [Read more...] about MTM reports the importance of advanced advertising for broadcasters