The Asia Video Industry Association held its third Future of Video India virtual conference with much optimism as industry leaders remained bullish on India’s long-term view, after its fifth straight quarter of economic expansion, with all-round economic recovery and an economic rebound that is much broader-based and across multiple sectors. Mihir Shah, Vice President, India, Media Partners Asia, opened the conference with an outlook on India’s video market, which showed a sharp rebound in … [Read more...] about The future of video in India is bright, as video becomes increasingly democratized and consumers have it all
Media Partners Asia
AVIA OTT Summit ends with optimism for growth in Asia and a strong focus on content and the consumer
The Asia Video Industry Association (AVIA) hosted over 850 delegates and featured over 80 industry leaders at the recent OTT Summit, with conversations revolving a lot on the subject of growth, from subscriber and revenue growth to increased local content investment and an intense focus on the customer. In discussing the outlook for the video industry in Asia, Vivek Couto, Executive Director and Co-Founder of Media Partners Asia (MPA) indicated there remained a lot of room for growth. With … [Read more...] about AVIA OTT Summit ends with optimism for growth in Asia and a strong focus on content and the consumer
Media Partners Asia report says Viu is top premium VOD service in Greater Southeast Asia
Viu, PCCW’s leading pan-regional OTT video streaming service, announced that the platform was the number 1 premium video on demand platform in terms of the number of Monthly Average Users (MAUs) in Greater Southeast Asia, following the latest Media Partners Asia (MPA) AMPD Research report for Q4 2021, released on March 28. The report revealed that Viu’s MAUs is once again ahead of other major streaming platforms in Greater Southeast Asia and continued to be the highest for all quarters of 2021. … [Read more...] about Media Partners Asia report says Viu is top premium VOD service in Greater Southeast Asia
Viu closes 2021 with a strong performance in and behind the screen
Viu, PCCW’s leading pan-regional OTT video streaming service, presents an exciting and diverse Asian content slate for Q4 2021, bringing the best of Asian entertainment to Asia audiences. According to the latest Media Partners Asia (MPA)’s AMPD Research report released in November 2021, Viu continues to be No.1 in terms of the number of Monthly Average Users (MAU) in Southeast Asia. Viu also ranked second in both paid subscribers and streaming minutes amongst significant video streaming … [Read more...] about Viu closes 2021 with a strong performance in and behind the screen
Asia’s growing appetite for the C-drama wave
The demand for Chinese content is steadily growing across Southeast Asia. As Asian streaming platforms offer an array of high-quality productions of Chinese content, how will this demand shape up in the years to come? According to a recent study on Southeast Asia Online Video Consumer Insights & Analytics published by Media Partners Asia, the growth of streamers such as WeTV and iQiyi has strengthened Chinese content consumption in Indonesia, Philippines, Singapore, and Thailand, boosted … [Read more...] about Asia’s growing appetite for the C-drama wave
iQiyi’s SaaS solution lowers barriers for a slice of the OTT pie
Asia’s tech-savvy population is more connected than ever, with video streaming being an essential part of life. Recent research from SpotX revealed that close to 400 million people are using video streaming services across the region, with a majority of OTT viewers watching over two hours of content per day. In a crowded OTT space, iQiyi is one of the leading platforms that doesn’t just serve up content but helps other companies monetize their offerings. The brand’s white label artificial … [Read more...] about iQiyi’s SaaS solution lowers barriers for a slice of the OTT pie