Finecast, GroupM Nexus' addressable TV solution, has partnered with iWantTFC, the premier Filipino streaming platform, to offer connected TV (CTV) inventory to clients in the Philippines. According to this year’s Nielsen Consumer and Media View, more consumers than ever before are now watching TV via digital extensions. In fact, the ownership of CTV has increased from 6.1% before the pandemic to 17.2% currently. This presents a favorable moment for advertisers in the country, as the partnership … [Read more...] about Finecast partners iWantTFC to offer addressable CTV Inventory in the Philippines