Singapore – History Channel was rated the number one primetime channel in factual programming packs across all key demographics in Singapore and Malaysia in the third quarter this year. Among males aged 25 to 54 and professionals, managers, executives and businessmen (PMEB) viewers, the channel’s viewership in Singapore was 50 per cent higher compared to other factual competitors, according to Kantar Media Research. In Malaysia, AGB Nielsen reported that the channel is the top choice … [Read more...] about History scores big again
Kantar Media
VMAs propel MTV to the top
Singapore —The 2011 MTV Video Music Awards (VMAs) scored the highest ratings ever in the past decade for the award show, according to data released by Kantar Media. The channel also led as the number one cable channel during the same day repeat on Monday, 29 August. This year’s show gave MTV its highest market share with 18 per cent amongst all cable channels (in the 15 to 34 age group). This was driven by viewers aged 25 to 34, where the programme rated at 2.42 per cent with an … [Read more...] about VMAs propel MTV to the top
Pawn soars in Singapore
Singapore – History channel’s Pawn stars is now the number one factual series among all cable subscribers in Singapore during primetime on Monday nights, and viewership for Season 3 has also doubled over Seasons 1 and 2, according to Kantar Media Singapore. Additionally, AGB Nielsen Malaysia reported that the show is also winning its time slot in Malaysia among men and affluent viewers. The network’s success follows that of its American counterpart, where Pawn Stars and … [Read more...] about Pawn soars in Singapore
