Fortifying digital engagement with India’s young dynamic audience, Viacom18’s Youth, Music and English entertainment (YME) cluster has announced a strategic content partnership with Snap Inc. Ensuring end-consumer engagement, the cluster aims to provide its clutter-breaking content and innovations from Fully Faltoo and MTV India to Snapchat’s widespread user-community. The YME cluster boasts of high-value properties that have gained audiences on television and digital. Snapchatters … [Read more...] about Viacom18’s YME cluster MTV India and Fully Faltoo announce strategic content partnership with Snap Inc.