PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising. Disney+ Hotstar, India’s streaming platform offering a wide range of content across Indian and international titles, has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience based and 1:1 private marketplace … [Read more...] about Disney+ Hotstar collaborates with PubMatic to scale advertising reach in India
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Bodhitree Multimedia’s Gunaah among top viewed shows in India
Bodhitree Multimedia's latest production, "Gunaah," streaming on Disney+ Hotstar, has secured 3.4 million views. During the week of 24th to 30th June, 2024, Gunaah was the amongst the top 5 most viewed OTT shows in India as per the report published by Film Companion in collaboration with Ormax Media, a media consulting firm. Directed by Anil Senior and produced by Mautik Tolia, Sukesh Dev Motwani and Persis Siganporia, with Anirudh Pathak as the showrunner, "Gunaah" is a gripping murder … [Read more...] about Bodhitree Multimedia’s Gunaah among top viewed shows in India
Hindi remake of Ezel debuts on Disney+ Hotstar
Legendary Turkish Drama series EZEL has been remade in India, launching on Disney+ Hotstar under the local title GUNAAH. The original Ay Yapim production, created in 2009, was part of the original wave of Turkish Dramas to travel the globe, sold to more than 150 territories worldwide by distributor Eccho Rights. Eccho has additionally licensed the scripts for remake in several territories, with new versions commissioned in Mexico, Russia, Armenia, and a hugely successful adaption in Romania, … [Read more...] about Hindi remake of Ezel debuts on Disney+ Hotstar
India SVoD services market to reach $2.1 billion in 2028 forecasts GlobalData
The subscription video on demand (SVoD) service revenue in India is expected to grow at a compound annual growth rate (CAGR) of 6.7% from $1.5 billion in 2023 to $2.1 billion in 2028, driven by healthy growth in SVoD subscriptions and increase in unique SVoD household penetration, according to GlobalData, a leading data and analytics company. An analysis of GlobalData’s India Subscription Video on Demand (SVoD) Forecast (Q1-2024) reveals that the SVoD subscriptions in the country will increase … [Read more...] about India SVoD services market to reach $2.1 billion in 2028 forecasts GlobalData
Future of Video in India Sees Much Optimism for Growth with Technology as the Enabler for the Consumer
The Future of Video India conference welcomed over 130 senior government and industry leaders in Mumbai for a day of discussions centered around one of the most vibrant and burgeoning video markets in the world. Anil Kumar Lahoti, Chairman of Telecom Regulatory Authority of India (TRAI) and Sanjay Jaju, Secretary, Ministry of Information & Broadcasting (MIB), opened the conference with optimism about the industry. The MIB hopes to see the current $30bn industry grow to $100bn in the next … [Read more...] about Future of Video in India Sees Much Optimism for Growth with Technology as the Enabler for the Consumer
Animax launches on Tata Play Binge
Anime fans now have a new destination to access popular Japanese anime content with Tata Play Binge’s latest partnership with Asia’s leading Japanese anime network, Animax. This comes at an opportune time when India’s palette has been growing for anime content, where viewers are not only emerging as a vibrant fan community but are also showcasing increased interest in Japanese culture and cuisine. Tata Play Binge subscribers will now be enjoying anime content at the touch of a button, through … [Read more...] about Animax launches on Tata Play Binge
