The U.S. TV landscape continues to change, and the rise of automated, programmatic trading continues unabated in the digital video advertising world (according to eMarketer, programmatic digital video ad spend in the U.S. will rise to nearly $4 billion in 2016). It now promises to disrupt and drive conversion within the traditional TV industry as well, offering broadcasters and operators the opportunity to drive greater efficiencies and revenue than ever before. Programmatic TV can begin to work … [Read more...] about Put Programmatic TV to Work for You Today
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Joining The Game
Consolidation, mergers, and acquisitions are not a new phenomenon and has turned the media industry into an arms race. Netflix and its counterparts have been growing stronger in its disruption of the value-chain, along with tech outfits such as Google and Apple creating content plays. So what’s been driving all this consolidation and cross-pollination? For one, the buyout binge has been driven by the yearning for scale and global reach. Cable and satellite TV providers are combining forces … [Read more...] about Joining The Game
Turkish delight at MIPCOM 2015
There’s a wealth of new period dramas being rolled out internationally from Turkey. The fairy tale land that symbolises a potpourri of mystery in storybooks is in reality, a melting pot of drama, adequate for global consumption. The second largest drama producer globally after the United States produces up to 100 long-running telenovela-style series a year, ahead of Latin American countries is keenly excited to reveal its plans and the rich content that is available in the nation. In 2013, … [Read more...] about Turkish delight at MIPCOM 2015
Brands take the lead
If you are in your middle age like me, you would probably remember this commercial that literally got everyone singing then – ‘I’d like to teach the world to sing’. Yes, the song is based on the famous Coca Cola TV commercial that featured the lyric line ‘It’s the real thing’, the company has established its credentials as a bona fide entertainment company. The other famous commercial – ‘Times of your life’ – sang by Paul Anker … [Read more...] about Brands take the lead