London - FremantleMedia has announced that it has signed a deal to acquire a majority stake in Miso Film, a Danish scripted production company. Under the deal – financial terms of which are not disclosed – FremantleMedia will have a 51% holding with the opportunity to acquire the remaining shareholding in the future.Founded in 2004 by the producer team Jonas Allen and Peter Bose, Miso Film has established itself as a preeminent Scandinavian production company focused on high end … [Read more...] about FremantleMedia acquires majority stake in Miso Film
European markets
BBC World News and BBC.com launch “Live the Story” global marketing campaign
Singapore/London – The BBC announced that BBC World News and BBC.com will launch a new brand positioning and major global marketing campaign titled “Live the Story” today. The activity will include television, press, online, radio, Out of Home and experiential media. The campaign will span consumer and trade media with particular focus on Germany, Singapore, Hong Kong and additional activity across other European markets and the U.S. According to BBC, the campaign focuses on … [Read more...] about BBC World News and BBC.com launch “Live the Story” global marketing campaign
