TV ASIA Plus speaks to Joon Lee, Senior Vice President of Programming, Creative and Channel Operations, FOX International Channels in Asia, on the rebrand. TV ASIA Plus: Why the rebrand? The product, the brand, has been out there for many years but we have not been so diligent about updating it and improving its quality. We believe that over the years, Chinese entertainment has not been given a lot of respect, or a lot of attention. We believe this will bring in some fresh impact to the market, … [Read more...] about The Emperor’s new channel