London – Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty but must raise their customer relationship management game to gain ground in an increasingly competitive marketplace, new global research from subscription, billing and CRM specialist Paywizard shows. The survey of more than 6,200 consumers reveals 24% have cancelled a digital pay-TV service in the previous 12 months because of poor customer experience, while 84% … [Read more...] about New Paywizard Research
digital TV service
Freeview to launch electronic programme guide for FTA service
Freeview, a free digital TV service, has announced plans to unveil a free-to-air electronic programme guide (EPG) service in Australia with the launch of FreeviewPlus in the first half of 2014.The FreeviewPlus service will provide Australian viewers with a range of features that will include a new, user-friendly EPG and, for the first time, will seamlessly deliver catch up content on TV screens.“From next year, Australian TV viewers will be able to enjoy one of the most sophisticated and … [Read more...] about Freeview to launch electronic programme guide for FTA service
